Website Localization is the process of adapting communications, whether electronic or printed, to suit a specific worldwide market environment. Localization is typically performed on products or communications that are intended for distribution to countries other than where the project was originally developed. Although the procedure begins with an actual language translation, other components taken into consideration include style characteristics, cultural perceptions, religious and political influences, and social conventions. As the process progresses, references to weights, measures, and methods of samples and instructions are also reviewed for application.

Although localization is most often incorporated in the development of computer products, such as software programs and technical manuals, it is also an important consideration in the creation of effective web sites. Imagine the power of your pages within the infinite market of the Internet if you provide localized versions of your information!

The benefits of localization should be obvious: Increased sales will be your greatest cause for celebration, but brand loyalty in foreign markets will be the long-term flag of success.

Key elements addressed during software localization:

• Software interface
• Tutorials
• Printed collateral and instructional manuals
• On-line help
• Graphics and desktop publishing
• Index localization
• Separation of code from content
• Management of "updates"
• Double-byte enabling
• Product Testing

Key elements addressed during web site localization:

• Technical compatibility review
• On-screen graphics, images, and icons
• Separation of code from contents

The investment of time and costs are optimized when localization efforts are incorporated during the early stages of software or web site development. Enlisting the expertise of the localization and language team during the developmental stages can help to identify and incorporate pertinent design and technical information. This comprehensive work effort allows for adjustments to be made more efficiently and ultimately helps to reduce the risk of costly re-engineering. In addition to the obvious cost savings, these cohesive efforts can facilitate a simultaneous product launch to foreign markets.

Multilingual Translations provide a number of resources and services, including:

• Highly qualified project managers with localization experience
• In-country localizations and engineering
• Development and maintenance of comprehensive glossaries
• Testing and review of all programs and documents
• Technical review
• Third-Party quality reviews